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Inside the Nudge Unit: How Small Changes Can Make a Big Difference Paperback – October 1, 2016

by David Halpern (Author)

4.4 510 ratings

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Behavioral scientist Dr. David Halpern heads up the UK government's "Nudge Unit," the world’s first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation, and economic growth. Adding a crucial line to a tax reminder brought forward millions in extra revenue; refocusing the questions asked at the job center helped an extra 10% of people go off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Now David Halpern and the Nudge Unit will help you to make better choices and improve your life. The Nudge Unit has attracted widespread media and public interest—large pieces have run in the New York Times and Economist; and it's been subject to case studies and reviews by the Harvard Business School and Goldman Sachs.

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Print length

352 pages
Language

English
Publisher

WH Allen
Publication date

October 1, 2016
Dimensions

5 x 1 x 8 inches
ISBN-10

0753556553
ISBN-13

978-0753556559
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Editorial Reviews

Review

"A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human." —Steve Hilton, former Senior Advisor to David Cameron; author, More Human

"David Halpern has written a magnificent book about a revolution at the heart of the British government. It's a riveting tale—and essential reading for anyone who wants to know how to make big changes happen." —Rohan Silva, former Senior Advisor to David Cameron; co-founder, Second Home

About the Author

David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford, and Harvard.

Product details

Publisher ‏ : ‎ WH Allen; Reprint edition (October 1, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 0753556553
ISBN-13 ‏ : ‎ 978-0753556559
Item Weight ‏ : ‎ 10.2 ounces
Dimensions ‏ : ‎ 5 x 1 x 8 inches

Best Sellers Rank: #884,329 in Books (See Top 100 in Books)
- #346 in Behavioral Psychology (Books)
- #18,752 in Personal Transformation Self-Help
- #22,221 in Psychology & Counseling

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Jacob C. Decker

The best Behavioral Economics book, Doctoral student certified, anyone can read and understand.

Reviewed in the United States on March 24, 2016

Verified Purchase

Spring for the hard cover. Mine is all dog eared, highlighted, and has notes in the margins. Inside the Nudge Unit is much more about practical application and comes from the experience of government policy shifts. This book is less about economics from a philosophical stand point. The book would probably flow faster if I wasn't marking something on almost every page for reference later. This is not a book telling you about the foundations of economics (read Misbehaving). This book tells you what a department in the British government actually did, how they implemented it, what worked and didn't work, what they proved would be successful but weren't able to implement through the bureaucracy, and their thoughts and goals for the future. This book does a nice job sourcing the main take-a-ways of research papers and experiments without bogging things down in academic fluff. If you want something more technical then you're probably already able to access research journals. This book is meant to me more accessible. I've cited this book in my doctoral assignments many times and it's only been out 3 months. Other Books on the same topic: Misbehaving is a faster more humorous read, and full of great historical/philosophical information as well. Misbehaving: The Making of Behavioral Economics (Both are much better than Nudge which started the whole thing and was a best selling book of the year for many people) Nudge: Improving Decisions About Health, Wealth, and Happiness

3 people found this helpful

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S.M.

Good read

Reviewed in the United States on February 28, 2018

Verified Purchase

Many examples of the use of behavioral insights in policymaking. Informative for anyone interested in the history of the behavioral insight team, and where it stands today.

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Reisechica

Buy this Book! Way more than the name would suggest.

Reviewed in the United States on February 18, 2016

Verified Purchase

I'm a bit sad to see that this book hasn't caught on like wildfire. It's been a game changer for my team. We are reading it together and seeking to take its lessons to apply specifically to our sphere (retention of students in higher ed, as it happens). It's a bit wonky at the start but gets into so many practical, head-slapping ideas which spark conversation and ideas. We've made some 'small' changes in how we communicate, when, what it looks like, etc., and we are seeing big results. I am evangelizing this book whenever possible (and have bought up a number of the paperback copies) but not seeing it take off. The name is perhaps off-putting, and maybe there are some 'nudge' messages about marketing of books in all of that. From my perspective and that of my team, this book is really helping us frame how we conduct our business.

12 people found this helpful

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Potato Tomato

Good book!

Reviewed in the United States on December 9, 2019

Verified Purchase

Got this for school. Great book! You can start anywhere and still understand the concepts. You don’t really have to read all the way through (good If you’re in a rush to finish the book for a project).

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Jay Hennessey

Thought provoking read - 3.5+stars

Reviewed in the United States on January 24, 2018

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I really liked this book - it was really interesting to hear the details of the Behavioral Insight Team. One of the leadership / behavioral takeaways is that if you want to make a change, think EAST - Easy, Attractive, Social (show that everyone is doing it) and Time (when most receptive).

The book is full of great examples and adds to much of what I have read in other books on the topic (Nudge by Thaler; Work Rules by Laszlo Bock)

I recommend this book to leaders who think about and deal with organizational change.

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Chris

Engaging Read!

Reviewed in the United States on March 8, 2020

Verified Purchase

Great introduction and description of Behavioral Insights Team's work of improving peoples lives through process improvements. Great companion to Nudge by Thayler and Sunstein.

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Robert

Wanted more nuggets

Reviewed in the United States on October 21, 2015

Verified Purchase

Fascinating subject, and there is enough there to keep you interested. Was hoping for a lot more great nuggets of insight, however. Gets a little bogged down in minutiae.

3 people found this helpful

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Amazon Customer

A new way of thinking

Reviewed in the United States on August 4, 2018

Verified Purchase

very interesting book with plenty of examples to illustrate the theory. A new way to look at behaviors for me! Highly recommended!

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Marine

Nice introduction to the subject

Reviewed in France on August 12, 2022

Verified Purchase

A classic !

Sofia Aureliano

Perfect

Reviewed in Spain on December 8, 2020

Verified Purchase

Fast and in perfect condictions

Paulo Peres

Excelente

Reviewed in Brazil on October 21, 2017

Verified Purchase

Um livro recheado de experimentos, comprovações e argumentos que todo designer de políticas públicas (design policy), designer de serviços públicos, e/ou pessoas relacionadas a iniciativas governamentais/públicas deve ler. Um livro extremamente lúcido, farto de exemplos e de boa leitura (porém as vezes com excesso de exemplos).

Recomendo muito a leitura para entender que as vezes medidas simples e positivas podem ser realizadas por prefeituras e governos locais para mudar situações, desde esquecimento do pagamento de contas, adoção a programas de doação de órgãos, programas de educação e políticas voltadas ao bem-estar das pessoas.

Ao longo de capítulos fala-se sobre iniciativas adotadas em UK, na Europa e EUA, por grupos focados em Economia Comportamental (reforço aqui várias menções ao Richard Thaler, ganhador do Nobel este ano). Com bases de pesquisa em amplas mostra que mudar a vida das pessoas através de pequenos empurrões, pode causar grandes consequências.

2 people found this helpful

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David Guest

The nudge; and how you do it

Reviewed in Australia on January 31, 2020

Verified Purchase

This book is not a page turner but every chapter reveals some aspect of personal or government endeavour that surprises and calls for further thought and research.

Lincoln Penner

Fantastic Application of Behavioral Theories

Reviewed in Canada on July 24, 2016

Verified Purchase

I've read many of the books on the topic of Behavioral Economics over the past few months and it's great to have a book like this that shows numerous applications of those theories and how they worked out in a government.

Well written and very interesting to read. I'm sure he will write a sequel in a few years as his team continues to learn more and do more experiments.

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