I don't understand that...

How can this be good with the people so uncovered? A woman should never be seen the way they are shown here. Please help me, I don't understand.

Some 70,000 Muscovites celebrate the Orthodox Epiphany holiday by diving into the city's frozen lakes and rivers. Russian priests bless the waters and the faithful believe that by immersing themselves in the holy water they will wash away their sins for the year.