All of these advances are amazing but even if you make the greatest drug or
the greatest wearable there's no guarantee that the patient is going to
take the drug, wear the device. So how are you thinking about technology to engage
the patient?
Again, maybe I will use an example. I think it's fascinating what's happening in this field right now.
I mean, FDA approved the first
electronic pill, if I can call it like that. So it is a
basically biological
chip that it is in the tablet, and
once you take the tablet and dissolves into your stomach, sends a signal, but you took the tablet.
So, imagine the applications of that compliance, the insurance companies to know that the medicines
that patients should take, they do take them.
It is fascinating what happens in this field, but of course, there will be an initial cost
that someone needs to invest.