thebusinessmagnets
Japanese ice cream company Akagi Nyugyo raised the price of its popular GariGari-kun bars from 60 yen to 70 yen, about 9 cents, for the first time in 25 years.
To announce this, the company aired a televised commercial featuring executives and staff bowing in apology.
This unusual public apology reflects Japanese business culture, where maintaining trust and showing humility to customers is highly valued.
The commercial went viral, showing how even a small price increase can become a major social event when combined with cultural expectations and media coverage.