This condition is linked to the fax - false vac.

The medical community is starving for work other than the political play around a cold.
So, time to use the proven fear tactic to drive millions of otherwise healthy people into the office to be tested so they can find the small number who likely know they have the problem and symptoms.
SELL SERVICES WITH FEAR NOW!!!!
(oh! I have a hangnail... it prevented me from working for 15 minutes!!!.. I better go see a doctor about it NOW!)
Oh... I forgot...
Now, any advert that claims to be for the health of the public will be deemed a public service announcement (PSA in USA). And, the creator of the advert can get tax breaks for selling their product.