On 21 July, the conservative Catholic television network EWTN announced a change to its organisational structure. The aim is to 'enhance' its mission in the digital era, given that media and technology have "evolved radically".
The new structure of the 45-year-old media organisation is built around two divisions:
EWTN Studios will focus on content creation. Peter Gagnon, a long-standing EWTN producer from the time of its foundation in the television industry, will run it.
EWTN Digital will develop platforms to distribute content created by EWTN Studios. Besides the already multiple platforms, there will be one more: a "globally scaled streaming platform". This division is led by Sean Graber, a businessman. He has previously worked for the relatively unknown tech firm Mapbox.
The press release uses the usual exaggerated wording for announcements which are typical for the United States: “the most impactful content in the Catholic space”, “the best in class”, “the next era of EWTN's history” and “housing the world's most beloved Catholic stories”.
However, EWTN's main problem is that the time of cable television and editorial websites is coming to an end. Since 2010, social media and user-generated content have taken over.
Picture: Michael Warsaw, CEO © EWTN, #newsMvhvjetzin